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We undertake quantitative research and surveys of past and current clients, peers, collaborators and employees to better understand how your practice is seen in the market. This not only provides objectivity and fresh insights, it allows us to delve into qualitative research to further build portraits, test ideas and ground our process in data. Continuing our work through the deep analysis of your competitors, we then discover new opportunities for differentiation. Finally, we audit your brand against carefully designed industry benchmarks, ensuring a holistic approach and outcome.